Series B SaaS Company Books 47 Meetings in First Month

The Challenge

A developer tools company had just closed their Series B and needed to scale pipeline fast. Their two SDRs were booking 8-12 meetings per month combined, which was not enough to support the aggressive growth targets their board expected. Hiring more SDRs would take 3-4 months to ramp, and the VP of Sales needed results before the next board meeting.

The Solution

SentByTed was deployed alongside the existing SDR team. Ted handled all email-based outbound to engineering leaders and VP of Engineering targets at mid-market companies. The ICP was tightly defined: companies using competing tools, 100-1,000 employees, Series A and above, with active engineering hiring as a growth signal. Ted built fresh prospect lists weekly, wrote personalized sequences referencing each company's tech stack and recent engineering blog posts, and managed all reply handling.

Results

• 47 qualified meetings booked in the first full month
• 3.8% positive reply rate across 4,200 prospects contacted
• Average cost per meeting: $64 (vs. $850 with SDR team)
• SDR team redirected to phone outreach and enterprise accounts
• Pipeline coverage increased from 1.8x to 4.2x in 60 days

Timeline: Launched in 48 hours. Full results within 30 days.